About Us

We have been trading in the magical Isle of Avalon, in Glastonbury, England for nearly 30 years. (How on earth did that happen?!) What began as a niche market and very much a family affair, has grown into a thriving mainstream business. We all support the ethos of the shop, approaching this from our diverse pagan paths and personal traditions and practices. Within the business we all work practically and consciously with the sacred Wheel of the Year. This shapes the ebb and flow of stock ranges and displays. What we sell matters to us. Our customers matter to us and we aim for exemplary customer service.

We are proud to be a part of a wonderful community. Over the 30 years or so we have watched, taken part in and been a part of, this extraordinary little market town called Glastonbury which has become a thriving centre of spiritual diversity. Do come.

Our intention is to help reclaim and support a pagan way of life. We embrace this as an earth honouring path which brings us closer to the natural world, and celebrates the Earth and the rhythm of Her seasons. It reflects and empowers our concerns for this beautiful fragile planet. Welcome.

Currently we are:

Tyna: Owner and Boss Lady. Still passionate about the ethos of the business, about offering our customers fabulous products, and about superb customer service. Supported by the wonderful Kevin who managed to move me on from my 1998 statement of "I will have a website over my dead body…" This is website number five, and we are dreaming in a new one!

Debs: Counter Enchantress. Always cheerful and enthusiastic on the greyest day, and superb at customer care and questions in the shop. Tackles, with a smile, all the endless tasks of maintaining the shop in good order, from display to cleaning to answering customer queries. One of her special gifts are the wonderful window displays we enjoy, and which regularly attract the attention of passing photographers. She resides at the heart of the shop

Morticia: Mail Order Queen. Works in the shop but also takes care of all website and mail orders with stunning efficiency and attention to detail. Tish is committed to, and very effective, at getting those orders out to you in the shortest possible time. She brings welcome attention to detail.

Kathy: Mistress of Calm & Order. Kathy is the most recent addition to our team, with a special eye on the jewellery. Always calm and always willingly shares a sense of humour.

Kevin: Back Room Magician. Kevin fills in all the bits that don't work and keeps the cogs working - all the way from the website to the light bulbs. Our own in-house photographer and fixer extraordinaire. Always in the background, we really can't do without him.

We source our products from all over the world, but are particularly happy when we can offer of items that are handcrafted here in the UK by individual craftspeople, even better if they are crafted by artisans here in the Isle of Avalon itself. Some items are made exclusively for us. Our relationships with our suppliers are as important to us as those with our customers. It is very rewarding to see an idea birthed from amongst ourselves brought into manifestation through the creativity and skill of craftspeople and artists.