About Us

We have been trading in the magical Isle of Avalon, in Glastonbury, England for nearly 30 years. What began as a niche market and very much a family affair, has grown strong roots and a strong sense of purpose.  We are wedded to impeccable customer service both in person and online. into a thriving mainstream business. We all support the ethos of the shop, approaching this from our diverse pagan paths and personal traditions and practices. Within the business we all work practically and consciously with the sacred Wheel of the Year. This shapes the ebb and flow of stock ranges and displays. What we sell really matters to us. Our customers matter to us.

We are proud to be a part of a wonderful community. Over the 30 years or so we have watched, taken part in and been a part of, this extraordinary market town called Glastonbury which has become a thriving centre of spiritual diversity. Do come and visit us when you are in the West Country!

Our intention is to help reclaim and support a pagan way of life. We embrace this as an earth honouring path which brings us closer to the natural world, and celebrates the Earth and the rhythm of Her seasons. It reflects and empowers our concerns for this beautiful fragile planet. 


Currently we are:

Tyna: Owner and Boss Lady. Still passionate about the ethos of the business, about offering our customers fabulous products, and committed to superb customer service.  Really excited to be working with the team at Shopwired to ensure you have the best online experience with this new website.

Debs: Counter Enchantress. Always cheerful and enthusiastic on the greyest of days, and superb at customer care and questions in the shop. Tackles, with a smile, all the endless tasks of maintaining the shop in good order, from display to cleaning to answering customer queries. One of her special gifts is the wonderful window displays we enjoy, and which regularly attract the attention of passing photographers. She resides at the heart of the shop.

Morticia: Mail Order Queen. Works in the shop but also takes care of all website and mail orders with stunning efficiency and attention to detail. Tish is committed to, and very effective, at getting those orders out to you in the shortest possible time. She brings welcome attention to detail.  Rest assured, customer care is her passion.

Audrey: Bringer of Sunshine. Audrey is our newest, and very welcome, addition to the team. We're still getting to know what she brings but we know she brings a spirit of sunshine and joy.  Her gift lies in fabulous customer care and attention - she really throws herself into finding out what it is that you are looking for so you can leave happy. 

Kevin: Back Room Magician. Kevin quietly fixes all the bits that don't work and keeps the cogs rotating - from our website to the bricks and mortar of the shop. Our own in-house photographer, film-maker and fixer extraordinaire. Always in the background, we really couldn't do without him.

We source our products from all over the world, but are particularly happy when we can offer of items that are handcrafted here in the UK by individual craftspeople, even better if they are crafted by artisans here in the Isle of Avalon itself. Some items are made exclusively for us. Our relationships with our suppliers are as important to us as those with our customers. It is very rewarding to see an idea birthed from amongst ourselves brought into manifestation through the creativity and skill of craftspeople and artists.