About Our Incense

To find out more about our ranges
click here >

The Magical Qualities of Fragrance

To help you choose your incenses!
Because You Often Ask >

Delivery and Returns

Information regarding delivery and returns policy.
Read more >>

About Us

We have been trading in the magical Isle of Avalon, in Glastonbury, England for 25 years. (How did that happen?!) What began as a niche market and very much a family affair, has grown into a thriving mainstream business. We all support the ethos of the shop, approaching this from individual tradition and practice. Within the business we all work practically and consciously with the sacred Wheel of the Year which shapes the ebb and flow of stock ranges and displays.  What we sell matters to us.  Our customers matter to us and we aim for exemplary customer service.

We are proud to be a part of a wonderful community.  Over the 25 years we have watched, and been a part of, this extraordinary little market town called Glastonbury which has become a thriving centre of spiritual diversity. Do come.

Currently we are:

Tyna: Owner and Boss Lady. Still passionate about the ethos of the business, about offering our customers fabulous products, and about superb customer service. Supported by the wonderful Kevin who managed to move me on from my 1998 statement of "I will have a website over my dead body…" Here is website number five, and the best!

Debs: Counter Enchantress. Always cheerful and enthusiastic on the greyest day, and superb at customer care and questions in the shop. Tackles, with a smile, all the endless tasks of maintaining the shop in good order, from display to cleaning to answering customer queries. One of her special gifts are the wonderful window displays we enjoy, and which regularly attract the attention of passing photographers.

Nikki: Mail Order Queen. Takes care of all website and mail orders with stunning efficiency and tender attention to detail. Bright and efficient in her approach, Nikki is committed to and very effective at getting those orders out to you in the shortest possible time. Very sharp witted at finding whizzy solutions to the little operational challenges that arise, Nikki brings welcome attention to detail.

Emma: Mistress of Calm & Order. Emma is the most recent addition to our team, working both on the coal face of the shop and in the mail order department.  Whilst some of us sometimes might just have a tendency to go into a tizz, Emma brings in calm and ordered balance, inscrutable and unflappable, with a wry sense of humour. Just gets things done.

Kevin: Back Room Magician. Kevin fills in all the bits that don't work and keeps the cogs working - all the way from the website to the light bulbs.  Our own in-house photographer and fixer extraordinaire.

We source our products from all over the world, but are particularly happy when we can offer of items that are handcrafted here in the UK by individual craftspeople, even better if they are crafted by artisans here in the Isle of Avalon itself. Some items are made exclusively for us. Our relationships with our suppliers are as important to us as those with our customers. It is very rewarding to see an idea birthed from amongst ourselves brought into manifestation through the creativity and skill of craftspeople and artists.